Four core values shape the corporate culture at BTAS: Integrity, Service, Attitude, and Communication. But it takes more than the utterance of four everyday words to form the corporate culture that is our bedrock. We benefit from periodically giving purposeful thought to each of our values. It reminds us of how their meaning applies to the way we do our work.
For example, Attitude as a value has many facets. One aspect of the BTAS attitude is that we are All In. For our company’s success and our personal fulfillment, we hold nothing back in our approach to work.
In popular parlance, “All In” has an association with casino gambling. Bettors go all in when they push all their chips forward on the green felt table, wagering everything, leaving nothing behind. Ill‑advised or not, it’s an expression of total commitment.
All In also describes the football team that scores a touchdown to break a tie after three overtimes. When interviewed, their coach will say something like, “Tonight our guys left it all on the field.”
All In at BTAS can mean innovating to make our customers’ jobs easier; coming together as a team to earn new business; participating in employee engagement events; or any other endeavor that brings us together to make us better. Whatever the activity, All In is creativity unbridled, competition without aggression, teams united behind a purpose, and connection up and down the org chart.
BTAS is a small business, so our employees sometimes wear more than one hat. Like most committed businesses, we put in extra hours when we need to. The circumstances may not be ideal, but when they can’t be avoided, we find ways to turn them to work in our favor.
Did a teacher ever tell you that cleanup gets done faster when everyone pitches in?
Everyone on a BTAS work team looks out for everyone else, so no one is alone or in a silo. When it’s necessary, our leaders put in extra time right along with everyone else on the team. And so our projects take on lives of their own, with everyone invested. When it’s all over, we’ve developed an esprit de corps that we can maintain, celebrate, and draw strength from for the next project.
Our hand-picked expert customer support teams, working at military installations across the United States, earn high praise from our clients for their All In stance. These talented and responsive professionals consistently deliver contract requirements completely, and with exceptional finesse. Supported by the engaged and visible senior leaders in our Program Management Center of Excellence (PM CoE), our field teams often go beyond requirements by anticipating and giving voice to additional or future client needs.
Our test for success is that every day, and in everything we do, we want to be able to say:
- We were totally committed.
- We left it all on the field.
- We were All In.

